Nice logo! You might want to make your scraps loop though; I missed the action when I loaded it the first time and GIFs don't have play controls.
You know the title card idea might be just the thing. I'll try that.
I didn't really like the way the split-screen was turning out but I'm trying to finish it just so I can be sure of the technique. [Hmmm!] drew the transformation full-panel, and breaking it up only seems to detract from it.
I'm still having trouble with transition effects; I tried to use blur going into and out of split screen but it didn't really work. Plus blur seems to feel the need to darken the image.
You've got more effects than me- I see a lot of GIF animators making use of the one you used below in the first file. So here's the PNGs for the in and out frames of the split screen- could you try applying the same filter to them and sending them back to me? (Could you do it in stages if it has more than one intensity setting, or multiple times to get me multiple frames with varying levels of effect?)
EDIT: I went ahead and added the middle file in case you want to mess around with the segment yourself.
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