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A less contentious example might be Snakes on a Plane. Huge surge of popular interest, especially on-line, for a movie that turned out to be an absolute flop.
I'm hoping that Cloverfield turns out to be a good movie, which is one of the reasons I've avoided getting in on the arguments about what's happening in the trailers and why, and the detective work people are doing on the tie-in websites. I don't want to risk being disappointed by an okay movie that's a cross between Godzilla and The Stuff after having my hopes raised by clever teases.
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