Re: Idea for a story scenario.
make it a combination effect. the water supply additive isn't enough until a person is also exposed to 'X.' Which is under more precise control.
An individual may target women that meet his standards, slipping things in their drinks or something, although that would be a lot of legwork.
Maybe a cosmetics company organizes regular beauty contests at local colleges. They provide free makeup for the participants. A mad genius/evil scientist who works for the company salts a certain percentage of the monthly offerings with an additive that, when combined with what's in the water supply, makes the woman grow.
I think that would be pretty close to an age specific demographic, and at least comely.
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