[Kisuke]

I suppose that's true enough. I guess from my point of few, if you have something new every two weeks or more often (Just an example) you should probably keep a single thread? Where as if you update less often like say a month or more between, it's maybe better to do a new post.

Anyway that's just my opinion I guess, it just feels cluttered with lots of post from the same business.

Plus the single thread has the added advantage of only needing to find a single thread to find all of the specific updates as opposed to searching for the new thread every time?

I guess there a pros and cons either way, so whatever makes you happy?