Quote:
Originally Posted by MindiFlyth
What a strange campaign. Are those the entire ads? Is there any slogan that clarifies things? "Try our gum and you'll shrink" seems like an unlikely thing to base an ad campaign around.
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No, that's all there is to it. The basic idea is that the gum's extra coolness/freshness is so overwhelming that you "shrink" like certain manly things shrink when it's cold. So you are kind of pulling in on yourself.