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Re: The Blair Witch - The History and The Horror
What I liked most about the whole Blair Witch project was how well the producers used very early viral marketing and strategically placed low cost advertising to create a ground swell around the movie.
Having a somewhat unique story and the whole "found-footage" approach necessitated by the extremely low budget forced them to create a movie that fit the whole package.
So, part of it was skillful packaging, part of it was a fresh approach, and a decent chunk was very good timing... with a pinch of luck.
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