[Lord T Hawkeye]

Um. Well, since you have to be under 13 to really be 'pre-teen', I guess the 12 year olds have a reason to be upset about being treated like they're /one year/ younger than they really are. But... not much of one.

But yes, this ad campaign is mostly fueled by ignorance. Except that the internet actually IS full of douchebags who will treat other people like shit for no reason, and I can see how those worthless shitstains of society could get to someone who isn't fully emotionally mature.

But the point of this thread isn't to whine about stupid people being stupid. It's about the fact that there's a surprisingly well-done weight gain effect in it.

Actually, there are many people with a VERY vested interest in removing trolls from the internet.

As popular as facebook is, it still has a huge audience that it hasn't reached. Many people are curious to try it out but don't want to have to deal with the assholes.

What's the number 1 reason why people quit online games? It's not content, or technical issues. It's again, having to deal with the assholes.

So yeah, there's another reason why they do these campaigns. Net trolls are costing big business' money and they don't like that.

There's a reason why the wild west didn't stay wild. The gun slingers liked it but the people with all the money wanted law and order.