Urban Rivals: W?TFs?! (What? TFs?!)

[no-name]

Has anyone noticed a particular ad for some online game called "Urban Rivals"?
It shows some dark-skined lady in a 3-part sequence, transforming into some humanoid fish.

I never bother playing these things, but I don't recall process being a popular form of entertainment in a game that seems to be aimed more at the stereotypical "gangsta" in some of us, and judging by the website, a TRADING CARD game at that! XD
I also love the tagline. Who ARE they trying to get to play this game, anyway?

The ad was an animated .SWF file, but I did take a picture, though. Enjoy.
(If anyone has played this game, some personal thoughts regarding the game would be nice. )