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More general 'increased beauty' - The Process Forum
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Unread 08-04-2014   #11
BillPratt
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Join Date: Dec 2013
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Re: More general 'increased beauty'

The Apogee model works, but it works by not showing exactly what you're going to get. The goal is to show enough to get a sale and no more. Spoiling the moneyshot removes the incentive to make the final purchase. You do not see "No Luke. I am your father." in the ad. The movies trailer does not contain Bruce Willis's death certificate or Jaye Davidson's wang.

For a four or five part arc, releasing the first part is probably a good sample and you factor the production expenses into the price of the remainder. For a short work your options are limited. Either you have to work off the previously built reputation of the creative team, you release it into the wild as a loss leader to attract future sales, or you release a page or two of the lead up.

The reason you can find this stuff so easily is the Bestoryclub is not executing takedowns and don't seem particularly interested in doing so. Regardless, something being easy does not make it the right thing to do. Not buy and convince others not to buy are both good options. Playing the smart cow game just waters down the moral high ground.
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