The Blair Witch - The History and The Horror

NimrodClover · 09-20-2016

What I liked most about the whole Blair Witch project was how well the producers used very early viral marketing and strategically placed low cost advertising to create a ground swell around the movie.

Having a somewhat unique story and the whole "found-footage" approach necessitated by the extremely low budget forced them to create a movie that fit the whole package.

So, part of it was skillful packaging, part of it was a fresh approach, and a decent chunk was very good timing... with a pinch of luck.

09-20-2016	#2
NimrodClover KC Strip Artist Join Date: Mar 2008 Posts: 73	Re: The Blair Witch - The History and The Horror What I liked most about the whole Blair Witch project was how well the producers used very early viral marketing and strategically placed low cost advertising to create a ground swell around the movie. Having a somewhat unique story and the whole "found-footage" approach necessitated by the extremely low budget forced them to create a movie that fit the whole package. So, part of it was skillful packaging, part of it was a fresh approach, and a decent chunk was very good timing... with a pinch of luck.